Mobile advertising is a type of advertising that promotes products or services through mobile devices like smartphones and tablets.
it is advertising that reaches people on their phones 📱
Definition
Mobile advertising involves delivering ads via mobile apps, mobile websites, social media, SMS, or search engines to target users while they use their mobile devices.
Examples
- Ads on Instagram, Facebook, YouTube viewed on a phone
- In-app ads while playing games
- Google search ads on mobile
- SMS or WhatsApp promotional messages
- Location-based ads showing nearby offers
Why companies use mobile advertising
- Most people use phones all day
- Ads can be personalized by location, interests, and behavior
- Easy to measure results like clicks, installs, and purchases
